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Innovation Archive

Retail Reboot: Omneo

Are you a retailer cautious about a new tech investment? Enter: Retail Reboot! We chatted to Omneo, who provide a full customer experience toolkit for brands to deliver exceptional multichannel customer experiences.

Retail Reboot: Brauz

Many retailers are cautious about adopting a new tech solution. Enter: Retail Reboot! Our first tech provider is Brauz. They offer seamless omnichannel retail experiences to help in-store retail grow and prosper.

7 Smart Retailer Investments to Make In 2021

Newsflash: 2020 threw a spanner in the works. For Aussie retail, the pandemic highlighted a lot of the cracks that had been there all along. Gaps in the digital experience, underinvestment in customer service

16 Predictions for Retail Trailblazers in 2019

It’s that time of year again where we whip out the magic 8-ball, summon the spirits and lay down some exciting predictions for the year ahead. Ok, I must admit. I haven’t pulled my

Design Thinking: MI Academy’s Playbook for Marketing Innovation

Design thinking is a simple methodology to help drive innovation in your business and force (in a nice way) your team think more creatively and remain solution-focused, not reactive.

3 Retail Innovation Myths and How to Overcome Them

We¬†presented a session at Retail Global titled ‘Retail has an Innovation Problem’ and it has really got me thinking. Why in an era rich with resources to help you innovate and grow your retail

CASE STUDY: Six Figure Sales Growth 9 Weeks Post-Launch

The times are changing and people (especially millennials) are no longer solely focussed on price. In fact, research shows that CX (customer experience) will outweigh price as they product differentiator by 2020. This case

4 Growth Marketing Hacks to Scale Your Retail Business

You may have heard the buzz word ‘Growth Marketing’ thrown around a bit lately. But what does it mean? When you strip traditional marketing of all its bells and whistles it has one purpose,

Retail Global: The Science of Innovation

As the dust settles after the annual Retail Global conference we have come back to the office inspired with a renewed vision of what Australian retailers want from MI Academy. For those who were