Analytics
Beginner’s Guide to UTM Tracking
How do I track exact links from email campaigns, blogs, social, ad’s, website etc? This is a common pain point
September 13, 2014
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Analytics
FEATURED POSTS
7 Skills You Seriously NEED In Your Conversion Rate Optimisation (CRO) Dream Team
Have you bent over backwards to enhance your sales and marketing strategy only to be left empty-handed? You need conversion
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50+ Aussie Retailers to Shop with this Christmas
This Christmas I wanted to write something a little different. Something special…fun…exciting…a blog about presents! I’m a strong believer in
- March 25, 2024
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Preparing for Black Friday, Officeworks’ MVP, Twitter’s Agency Playbook and A Brilliant Beer Commercial: Our September Update
Alright, my August round-up was a little doom and gloom. I mean no one really wants to hear about plummeting
- March 25, 2024
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The Great Agile Marketing Myth: 3 Strategies to Kickstart Your Agile Transformation
Agile is a dirty word. A word that will make most dev & marketing teams shuffle in their seat, flashbacks
- March 25, 2024
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Tech-Giants in Trouble, Retail Sales Slump and the Death of Remarketing: Our August Round-Up
The digital world stops for no one. Somedays it feels like I blink and suddenly everything has changed. There’s been
- March 25, 2024
- 11:39 am
The Future of Marketing—Jenn Donovan Podcast Interview
Recently our Managing Director, Alita Harvey-Rodriguez, sat down with the phenomenal Jenn Donovan from the Small Business Made Simple Podcast
- March 25, 2024
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Analytics
Google Analytics: A Beginners Setup Guide & Why It’s An Untouched Goldmine For Your Business
Do you want to know the most comprehensive statistics regarding your website visitors including how they convert, where they lose interest and
September 11, 2014
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Analytics
The Dark Side Of Big Data
The Internet has been liberating for mankind. We connect with our loved ones across the globe in a flash. We
August 7, 2014
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Analytics
How to convert your personal Pinterest profile to a business account to access analytics
Are you using Pinterest to promote your business but your Pinterest Profile is Personal? Pinterest is one of the major
July 1, 2014
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Analytics
How and Why You Need To Know Your Average Order Value & Spend Per Sale
Do you know your average Order Value or Spend Per Sale? Or are you just guessing? We’re all looking for
March 25, 2014
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Analytics
8 Google Marketing tools every Business needs to know about!
Google is a beast; there is no doubt about that! With businesses having to rely on a strong marketing strategy
March 7, 2014
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Who is MI Academy?
We are for retailers investing in their teams. We expand capabilities and increase output! MI Academy is an award-winning team training and consultancy provider. We give retailers the confidence and capabilities needed to drive enhanced marketing performance, customer experience (CX), design thinking and organisational change.
