General Archive

CEO Series: Talking Influencer Marketing with the CEO of Scrunch

Welcome to the World of Influencer Marketing You may have heard the word ‘Influencer’ thrown around a bit lately. In fact, it seems to have become a real buzz word in the marketing world.

Retail Global 2017 – Sessions to Attend for Marketers, Business Owners and Start-Ups

Are you coming along to this year’s Retail Global conference on the Gold Coast? It’s not too late to book tickets! Ok, now we have all the boring promo stuff out of the way

Girls In Tech: Hacking For Charity

What do you get when you put the great minds of over 80 enthusiastic hackers to the task of solving a problem for charity – a great solution! This year’s Girls In Tech Hackathon went

The Fake News Phenomenon

The term ‘fake news’ has been thrown around a lot lately. But it turns out fake news is actually a real legitimate issue (not just an excuse Trump uses). Fake news is like click bait,

3 Things to Add to Your Digital Marketing Mix

digital marketing, marketing, content, vanity metrics, analytics, influencer marketing

What Rule 40 Means for Athlete Sponsors

Non-sponsors will be competing for gold at this year’s Games thanks to relaxed advertising rules. Rule 40 was first established to “to preserve the unique nature of the Games by preventing over-commercialisation” and protect official sponsors.

CEO Series: Andre Eikmeier Co-Founder of VinoMofo (Part 2)

Welcome back to the CEO Series! If you missed it we posted Part 1 of the interview with Andre Eikmeier last week, you can read it here. Re-introducing Andre Eikmeier, co-founder of the Aussie

CEO Series: Andre Eikmeier Co-founder of VinoMofo (Part 1)

Welcome to the CEO Series! In weeks to come we’ll  be interviewing professional CEO’s to learn the ins and outs of building a successful brand and business. Here at Milk It we believe in learning from experience

Pokemon Go, More Harm Than Good?

You are either part of the Pokemon Go craze or you’re hearing about it every waking hour of your day. Once a childhood favourite, the Japanese franchise game Pokemon has been given an augmented