Content Marketing Archive

Introduction to CRO: The Only Testing Process You Need To Know

    Fun fact: You could spend a lifetime running a CRO program before even touching your website. Conversion rate optimisation (CRO) is the act of measuring a person’s journey through a system and

Retail Reboot: Omneo

Are you a retailer cautious about a new tech investment? Enter: Retail Reboot! We chatted to Omneo, who provide a full customer experience toolkit for brands to deliver exceptional multichannel customer experiences.

How To Supercharge Your Marketing using Dynamic Content

‘Dynamic Content’ – sounds pretty bad-ass, hey? Well, that’s because it is. It’s the bees’ knees of the content marketing world and it’s here to change things up (literally). In this blog you will

4 Practical, Easy Ways to Immediately Humanise Your Copy

Have you ever felt the sting of a lost lead? The sinking stomach as your click-through rate drops? Yeah, neither have we…  But we invite you to read on, friends. And join our Training Program Manager, Gwenny, in a conversation about nuggets,

Retail Global Webinar: Content and Personalisation Tips

Let’s deep-dive in to all things Content and Personalisation!  This blog is a summary of all the juicy tips and tricks shared by Alita, Martin Wilkins from video marketing business Shootsta and Jim Stewart from StewartMedia

Free Tools for Creating and Distributing Content in 2021

Check out our top 10 free content marketing tools that will help you optimise your content for the web and save you a great deal of time, energy and money.

How to Get Started With Content Marketing

You've done your research, you understand what content marketing is and why it's important for your retail business. You're ready to get started, but how?

A Crash Course in Retail Content Marketing

Let's go back to basics and lay down the groundwork for becoming a superb content marketer!

Content Marketing in 2019: Trends and Tips for Time-Short Retailers

It can be overwhelming trying to stay on top of all the latest content marketing trends when you’re busy juggling every responsibility that comes with working in the retail sphere. If you haven’t already