Author Archive
A/B testing is wasting your time, your resources and your money
Just like you, I hear the words “A/B Test” and it gets my blood pumping. Thinking about a well formed hypothesis, ensuring our KPIs are measured and observable, then conducting tests to try and
Introduction to CRO: The Only Testing Process You Need To Know
Fun fact: You could spend a lifetime running a CRO program before even touching your website. Conversion rate optimisation (CRO) is the act of measuring a person’s journey through a system and